Augmented Reality solutions are nothing but applications of AR technology that solves problems of an existing, conventional solution or makes it better. For example, today, AR marketing solutions can make conventional image or video campaigns ten times more appealing and thus get more ad conversion. This blog is an all-in-one guide on AR Solution and how you can get the best out of the AR technology and leverage it to benefit in your own business.
What is Augmented Reality
Augmented reality is one of the immersive technologies that overlay content in the real world. You can think of this as a collection of computer-generated assets, text, images, video clips, and 3D models put together so that it tells a story.
Augmented Reality development is democratizing immersive technology so more and more people can access it. In other words, it is accessible to a large number of people on their mobile device and not limited to usage on headsets and AR glasses. Thus, businesses thinking of opting for AR solutions can also think of reaching out to the masses.
How does Augmented Reality Solution Work?
Augmented Reality overlay computer-generated content in the real environment that tells a story and enhance user experience as opposed to generic video, audio or images-based content alone. The user can view and interact with these overlay digital content as AR solutions via their smartphones, tablets and AR glasses.
Top Augmented Reality Solutions (Industry Applications)
Augmented Reality solutions create immersive experiences that elevates people’s perception and thus finds applications in many areas:
Classroom AR Solution
Classroom education is fun with visual illustrations, diagrams and flowcharts. It gets better with video illustrations and practicals in labs. AR solution takes it a way further by infusing to it aspects like interactivity, besides the obvious improvement in student’s perception and thus their knowledge retention.
AR Industrial Training
Traditionally, industrial training is either academic or involves running heavy machineries to demonstrate how to operate and handle them. However, dealing with heavy machineries can come with risks and unprecedented accidents. Thus, AR-based industrial training solutions have become popular among people that create training modules and plan industrial training solutions. Currently, it finds a wide application in industries like oil & gas, manufacturing, automobile, aircraft, and defence.
AR Maintenance
Often training extends to maintenance. Imagine companies selling small, medium or large size machinery and household equipment. They must also provide after sale services and maintenance in the form of warranties and paid services. Companies often employ maintenance executives to address maintenance requirements either through onsite visit or support through phone call instructions. Additionally, there are text-based user guides and video tutorials that illustrate how to fix some of the most frequently encountered issues. AR maintenance solutions can be integrated into these user guides and video tutorials. Also, Augmented Reality assists maintenance executives during site visits by overlaying information on the machine and guide them through the fixes.
AR Marketing and Advertising
Overlays are a great way to enhance how an advertisement looks and appeals to its customers. Traditionally, advertising in newspapers, through pamphlets, posters, hoarding and TV commercials were the prime ways to market products. Later, when the internet evolved, digital forms of advertising evolved. Now, digital graphics, video advertisements have become popular. The Integration of AR to these advertisements can take the impact a step further. Imagine if AR can turn a content piece in a poster or a newspaper into an interactive piece of information which is much more appealing.
AR Product Visualization
Augmented Reality product visualization allows brands to make an impact in how they showcase their products and thus can become a tactic that can dictate how they market their product. Lately, many decorative and high-end luxury brands have adopted AR product visualization as their ultimate solution to elevate their customer perception of their product and thus be able to instill their confidence in making a purchase. Brands like IKEA and Wayfair provide their customers AR product visualization features on their website and mobile phones which says “see it in your space”. The customer can pick one of the products (furniture, carpet, etc) on the site to see how it looks and fits in their space.
What are the Benefits of Augmented Reality Solutions?
Augmented Reality could benefit a business in many ways, from making training fast and efficient to helping marketing teams sell better:
Efficient Training Module
AR integrated into training modules can make them ten times more efficient. One, training could be a lot faster and cost efficient if it is immersive and feels like a real world experience. Knowledge grasping and retention both could be way better than with the regular modules. So, as you save more time on the training, the training cost also reduces. Overall, it is a game changer for training and education.
Improved Customer Experience
Particularly solutions like AR advertising and product visualization helps marketing teams add to their endeavor in elevating customer experience when they have the option to go beyond images and video making when it comes to content and product showcasing.
Increase in Customer Engagement
Engagement could be a challenge for marketers and content teams. AR in marketing could give the much needed edge that engages customers with the product more than how they engage with regular content and marketing pieces like text outreach or image based promotional content. The engagement in turn establishes brand recognition and influences purchase decisions.
Higher Conversion and Sale
With solutions like AR product visualization and advertising content interactions, brands get to showcase their product to the distant audience up and close as if they are seeing the products in a physical store. This boosts customers’ confidence to purchase products and also reduces the chances of return.
AR solution companies are thriving with the rising adoption of immersive technology and its democratization with AR that can run on devices like smartphones. You can approach one of these solution providers or create a solution of your own using a no-code AR platform. If you are looking for an AR solution to add magic to your business, sign up to the PlugXR platform.
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